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Milwaukee, Wisconsin, MARKETING SPECIALIST University of Wisconsin - Milwaukee Position Number: 02333123 Introduction (Description of School/College/Dept/Program) As Wisconsin’s only public urban research university, the University of Wisconsin-Milwaukee has established an international reputation for excellence in research, community engagement, teaching, and entrepreneurism. Designated an R1 research institution, UWM educates 24,000 students and is an engine for innovation in southeastern Wisconsin. Founded over 60 years ago in the belief that Milwaukee would need a great public university to become a great city, UWM has a dual research and access mission aimed at serving the diverse needs of Wisconsin’s largest metropolitan area by furthering opportunities at all levels for students who may be financially or educationally disadvantaged. More than one-third of its students are the first in their families to attend college, and 30 percent are students of color. In all, the uni -
University of Michigan - Ann ArborRemoteAnn Arbor
Ann Arbor, Michigan, A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how this role aligns with your career aspirations and skills. Submit both a cover letter and resume as one file (because of system limitations). Digital Marketing Strategy and Analysis Collaborate with academic unit teams, CAI program managers, and external platform partners to develop and implement digital marketing plans for assigned portfolio of degree and pathway-to-credit programs Work with CAI research and analytics team to understand course learner behaviors, and frame additional research projects Produce marketing performance reports using CAI-marketing and partner-marketing data Strategic Consulting and Partner Relations Undertake research to inform strategic marketing topics, including program positioning, consumer trends, and market demand Provide consultative support to academic u
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