Communications and Marketing Specialist | University of California San Francisco

San Francisco, California, University Development and Alumni Relations (UDAR) at UCSF seeks a full-time Communications and Marketing Specialist (CMS). The CMS will deliver compelling and impactful content that highlights UCSF’s mission of advancing health worldwide through preeminent biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. In this position, the CMS will work with and learn from a team of experienced, award-winning designers, writers, and web professionals. Under the direction of the communications and marketing manager, the CMS will plan, write, and produce a suite of monthly e-newsletters that consistently yield industry-leading email engagement rates. The CMS will also be the primary writer for UDAR’s special events communications. The specialist will also occasionally provide writing, copy editing, or project management support for fundraising and alumni communications. The person in this role will be tasked with communicating the success of their work by generating and sharing metrics. The CMS’ work will appear in websites, emails, social media channels, and other communications channels. All work will adhere to UCSF brand and style guidelines and align with industry best practices. The specialist will ensure that all deliverables possess appropriate imagery, quality, and tone, commensurate with the purpose, strategy, audience, and objectives of the communication.

The CMS’ work will directly impact the success of UCSF’s fundraising, stewardship, and events programs by building relationships with and securing support from the campus’s internal and external enterprise-wide audiences including faculty, staff, students, community members, and donor constituencies. Note that this role has the potential to be remote for the right candidate. Applicants will need to be available during pacific time business hours to manage stakeholder reviews and approvals. Core Responsibilities include:
* Create, send, and generate metrics for three monthly donor e-newsletters (UCSF Insider, Cancer Insights, and Inside Neuroscience) as well as a beginning-of-year donor cultivation e-newsletter o Coordinate and communicate with stakeholders for e-newsletter input and review o Write copy and find/create appropriate digital assets in collaboration with the design team o Create, test, and send e-newsletters utilizing Marketing Cloud templates and Sales Cloud campaigns and reports o Generate and share metrics with stakeholders and management o Use project-management software (Workfront) to track and document progress and archive test results and final copy
* Draft compelling copy for special events communications. Collaborate with the digital communications specialists and events team to ensure that content meets industry best practices
* Collaborate with digital communications specialists to troubleshoot email rendering or delivery problems
* Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team In the first three months as a Communications and Marketing Specialist, under manager supervision, you will learn to utilize industry-leading marketing and CRM software to write, build, and create text- and image-rich, monthly e-newsletters and event communications that showcase UCSF’s leadership and excellence in research, patient care, and education. You’ll learn about our brand, audience, and communications goals. You’ll engage key internal and external stakeholders as you build collaborative, congenial working relationships with internal clients. Within six months you will take full ownership of the monthly e-newsletter process, including stakeholder management, writing content for and building e-newsletters, as well as generating monthly metrics reports, which you will share with stakeholders and management. You’ll be the primary events copywriter, familiarizing yourself with all collateral that is utilized for our special events. You’ll hone your ability to create sharp, on-brand marketing copy for targeted audiences as you expand your knowledge of and facility with digital e-newsletter and email creation.

And after a year you will be responsible for elevating our monthly e-newsletters and metrics. You will use your knowledge to suggest opportunities for enhancing event communications. You will leverage your experience to improve and optimize audience engagement and expand audiences through the creative use of digital tools and content. You’ll keep informed of trends and new developments in the digital space to improve email delivery, metrics accuracy, and content efficacy. You’ll counsel stakeholders on industry best practices as you continue to develop your subject-matter expertise.

Source

Advertisement

Comments are closed.