Digital Content Marketing Specialist | Syracuse University

Syracuse, New York, Job Description: The Digital Content Marketing Specialist is responsible for writing, editing, and updating digital information to support recruitment, retention, and brand awareness efforts. Will manage social media accounts to relay important information to stakeholders. Strong contributor to developing marketing strategies to engage audiences to ensure that they have a positive view of the University College products, services, and reputation. Use information, such as metrics and statistics about the target customers’ demographics and preferences to create multimedia content that raises brand awareness. Develop email communications to various audiences as guided by communications calendars built around specific target audiences.

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