Digital Marketing Specialist | ChristianaCare Health System

Wilmington, Delaware, ChristianaCare is searching for an experienced Customer Relationship Management (CRM) Marketing Specialist that will help improve the efficiency of our CRM system and how we use the platforms to enhance customer experience and engagement. More specifically, the CRM Marketing Specialist will help to steward our CRM processes, help lead and optimize our digital marketing tactics and handle the data and analytics in order to advance the mission of ChristianaCare. When you become an employee at ChristianaCare, you are joining a healthcare organization that was named Forbes 5th Best Health System to Work for in the U. S. for 2021. Guided by excellence and love, our Caregivers enjoy many employee benefits such as work-life balance competitive pay and benefits generous paid time off diverse and inclusive culture Principal duties include: Customer segmentation: Request, review and coordinate customer contact lists optimally to ensure maximum customer engagement and best possible results of CRM campaigns. Delivery: Using efficient emailing practices to ensure optimal email delivery results. Email and content management: Ensure email layout, design, and content are optimized for the best results in all CRM campaigns. Mobile Contact Strategy: Integrate SMS into marketing campaigns to effectively combine mobile and web communication channels. Tracking results and reporting: Compile and distribute up to date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs.

Customer contact strategy: Manage customer contact and delivery KPIs and lead the strategy to improve customer engagement. Implement and run CRM campaigns, including retention, reactivation and promotional activities. Conduct testing, review and analysis of all CRM activities to ensure efficient results. Execute on coordinated digital marketing strategy, with emphasis on email marketing, providing relevant insight where applicable. Maintain data integrity through database management for Salesforce Health Cloud and Marketing Cloud, incorporating standard methodologies for scrubbing and updating. Identify industry and platform trends, advise key partners, and apply use cases accordingly. Other duties that apply. Education and experience requirements: Bachelor’s degree in IT, marketing or related field, required. 3-5 years demonstrated experience with Salesforce platforms, preferred Experience Salesforce Health Cloud and Marketing Cloud, preferred. Experience in customer relationship management (CRM) strategy and process development.

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