Email Marketing Specialist #2021-2613 | American Congress of Rehabilitation Medicine (ACRM)

Remote, Email Marketing Specialist (remote)
 
American Congress of Rehabilitation Medicine (ACRM), founded in 1923, is a multimillion-dollar international professional association and global community of both researchers and consumers of research in the field of rehabilitation. As the email marketing specialist, you will draft content and design email campaigns for a variety of audiences (members, prospective members, industry, ACRM community groups ) and products (meetings, journals, conferences, webinars, newsletters, exhibits, sponsorships, advertising, training). 
 
Working across the organization, you will develop high-volume, event-based email campaigns, lead nurturing campaigns, and create the real-time personalization of email blasts. You will monitor engagement rates and use data analysis to respond to trends and maximize email marketing efforts. You will work independently on a team of five with support and guidance from the director of membership.
 
As rehabilitation science evolves, and as the world continues to adjust to the disruptions caused by the pandemic, ACRM’s goal is to keep the community connected by creating opportunities to exchange and share information beyond the traditional environment of meetings and conferences. Because of our value, our membership has been growing exponentially (300 percent year-over-year).
 
Responsibilities

Write promotional copy (tailored to specific audience segments).
Develop content promotion strategies and email messaging to promote participation in meetings, training, and other programs/services, as well as support membership recruitment, renewal, and retention.
Lead the development of email campaign design, including scheduling and deployment (utilizing marketing platforms to maximize customized and personalized communications and campaigns).
Perform list segmentation, in coordination with membership, for targeted communication.
Maintain updated lists and automated queries for email service tools and provide data segmentation recommendations and support for all promotional efforts.
Manage annual membership campaigns.
Create and maintain a calendar for email promotions.
 
Responsibilities

Write promotional copy (tailored to specific audience segments).
Develop content promotion strategies and email messaging to promote participation in meetings, training, and other programs/services, as well as support membership recruitment, renewal, and retention.
Lead the development of email campaign design, including scheduling and deployment (utilizing marketing platforms to maximize customized and personalized communications and campaigns).
Perform list segmentation, in coordination with membership, for targeted communication.
Maintain updated lists and automated queries for email service tools and provide data segmentation recommendations and support for all promotional efforts.
Manage annual membership campaigns.
Create and maintain a calendar for email promotions.

 
Qualifications

Bachelor’s degree, preferably in marketing or communications, with 3-5 years of experience.
Proven copywriting, editing, and proofreading skills.
The ability to draft compelling member value statements for promotional materials is essential.
Demonstrated ability to effectively integrate data with customized marketing efforts. Experience with email service platforms and databases.
Knowledge of content management system (CMS) platforms; iMIS and Constant Contact experience a plus.
Experience with Adobe InDesign or Photoshop editing a plus. 

 
Attributes

Detail-oriented . Even though you are detail-oriented, you can also see the big picture and understand how the details relate to the overall mission of the organization.
Organization skills . Your attention to detail is supported by your organization skills. You can juggle multiple tasks, optimize resources, and manage timelines.
Collaborativ You have a collaborative work style and can work across departments to get the results and support you need while maintaining relationships.
Self-starter . You aren’t afraid to try a new approach – you initiate action and make things happen. You recognize and seek out opportunities.
Strong project manager . You manage a task from start to finish and keep everyone appropriately informed, asking for assistance when needed.

 
What’s Attractive to the Right Candidate?

This is a virtual position with flexible working hours.
You will enjoy a collaborative and collegial work environment with a shared purpose where your hard work will be noticed and appreciated.
We offer a benefits package that includes health, dental, life, and disability insurance, and paid time off.

 
To Apply
Simply email your resume to Aileen Hedden at resumes@staffingadvisors.com with “ ACRM – Email Marketing Specialist #2021-2613 ASAE ” as the subject of the email. Please include your resume as a Word or PDF attachment to the email and paste your cover letter in the body of your email.
 
Please note: our practice is to not disclose the salary ranges our clients would consider. Any salary information included in this posting was estimated without our input.
 
Staffing Advisors is committed to reducing bias in every aspect of the hiring process. We have long recommended an evidence-based approach to hiring. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. This position may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history. You can learn more about our actions on our blog.

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