Email Marketing Specialist | Brandeis University

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Waltham, Massachusetts, Brandeis International Business School seeks to hire an Email Marketing Specialist to work on the Marketing Communications team. This role will be responsible for designing, developing and deploying emails. At Brandeis University, our mission and history are rooted in the pursuit of social justice, thus we aim to include this value in all that we do. We are seeking candidates with a variety of social identities, including those that have been underrepresented in higher education, who possess skills that spark innovation and who are committed to building, engaging with, and sustaining a pluralistic, unified, and just campus community. Key Responsibilities: Design emails according to best practices for internal (faculty, staff, current students) and external (alumni, friends, donors, prospective students) audiences Draft copy for emails and manage approval processes for email content Create graphics and edit/size photos for emails Evaluate email workflows and advise on improvements for better performance Work across departments to develop and execute an email plan focused on increasing engagement Coordinate emails and create/manage an email calendar including communications from all departments for all audiences Build, automate and deploy email campaigns that encourage applications and drive new/repeat visitors to the website Plan and execute A/B testing to improve email performance Perform Q/A on all emails ⢠Ensure tracking is in place on all emails Review email metrics to evaluate performance, establish benchmarks and identify areas for improvement Create email reports for all departments Other Responsibilities Assist with making edits to the business school website Help create social media graphics and event posters when needed Become a brand style guide expert to ensure compliance on all marketing materials Qualifications: Bachelor’s degree preferred, but other education and experiences welcomed. Three or more years of relevant experience. Experience with higher education communications is preferred. Experience with donor communications a plus. Writing, communication and editing skills. Exceptional organization skills.

Experience with HTML and CSS. Familiarity with web accessibility standards. Knowledge of email best practices and design. Experience with BeePro a plus. Experience with Photoshop required. Experience with Adobe Creative Suite (Illustrator, InDesign), Canva, photography, graphic design and videography/video editing a plus. Experience with CRM tools. Slate, iModules and Pardot a plus. Experience with web design and content management systems a plus. Needs to be a self-starter able to thrive in a fast-paced environment.

A willingness to learn is a must. Excellent interpersonal skills that reflect a commitment to inclusion and justice and the ability to develop strong working relationships with a dynamic and diverse community.

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