Marketing and Communications Specialist | Baylor University

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    San Francisco, California, The Marketing Specialist is responsible for carrying out integrated marketing and promotional plans that advance key internal and external priorities. The successful candidate will be creative, organized and results-oriented with the ability to build out campaigns that build the brand and influence target audiences.  Externally, the Marketing Specialist will focus on growing awareness of the school's programs, services, initiatives and brand among diverse audiences that may include patients, prospective students, alumni and industry and professional contacts. Internally, they will lead various campaigns that engage and connect the school community, helping to build a positive culture and sense of pride and belonging in the school. They will utilize the full mix of marketing tactics to accomplish these objectives, including events, social media, advertising and promotional materials, and they will partner across departments and units to ensure fully coordina

Waco, Texas, Marketing and Communications Specialist Waco, TX, United States Job Identification: 12885 Posting Date: 05/05/2022, 9:59 PM Job Schedule: Full time Locations: Waco, TX, United States Degree Level: Bachelor Job Description: What We Are Looking For The Marketing and Communications Specialist serves in the Office of Marketing and Communication for Information Technology and University Libraries and is responsible for executing branding, marketing, public relations, and communications campaigns and strategies on behalf of the Dean of University Libraries, Baylor’s Chief Information Officer, Unit Directors and other clients in ITS and the Libraries. A Bachelor’s degree, one year relevant work experience, and an active Christian faith are required. A Master’s degree and three years relevant work experience are preferred. Applicants must be currently authorized to work in the United States on a full-time basis. Other required skills and abilities include: Excellent written and verbal communication skills Advanced graphic and visual design skills Advanced experience with the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, in particular) Expert understanding of social media platforms Excellent understanding of integrated marketing strategy What You Will Do Oversee and manage the social media portfolio for ITS & University libraries Execute client projects received from the Director and Assistant Director in coordination with student interns Design, write and publish print, digital and visual assets for client campaigns Assist with the recruitment, training and management of student interns Assist with the maintenance of standing assets including public print installations, websites, and digital signage Assist Museum Studies Intern and Assistant Director with development, execution and installation of public exhibits Collaborate with Baylor Marketing & Communications and other internal and external offices to execute client objectives and goals Develop marketing and communications campaigns and strategies for clients What You Can Expect As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages. Explore & Engage Learn more about Baylor and our strategic vision, Illuminate . Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco.

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