Marketing and Design Specialist | George Mason University

Department: New Student and Family Programs (NSFP)

Web Announcement:

Marketing and Design Specialist
The Division of University Life at George Mason University is seeking interested and qualified candidates for the position of Marketing and Design Specialist with a focus on New Students and Family Programs. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason’s academic and culturally inclusive environment.

About the Position:

Reporting to University Life’s Director of Communications and Marketing, the Marketing and Design Specialist will create, design, and produce printed and web-based visual identity pieces; Manage social media presence and the development of a social media implementation plan; Design and update unit websites; Participate in Shared Service Tasks as Requested; and Maintain office databases. This position also involves a strong element of collaborative work maintaining strong working relationships with a network of campus stakeholders and supervision of a student design team, photographer and videographer.


  • Develop and design all orientation publications, including program book, printed schedules, and various other visual and marketing pieces. Coordinate appropriate process to garner information from stakeholders;
  • Develop and design all Family and Siblings weekend publications, including promotional materials and schedules;
  • Develop and design Patriot Leader recruitment and marketing materials;
  • Develop and design Off Campus Student Programs and Services marketing materials;
  • Develop general visual identity pieces and marketing for NFSP;
  • Develop and implement comprehensive social media plan for each NFSP sub-unit (Orientation, Families, New student programs);
  • Develop event-specific social media marketing strategies and assist with implementation;
  • Ensure all social media conforms to university standards;
  • Train all student employees on appropriate social media use;
  • Serve on Social Media Users Group on behalf of NFSP;
  • Redevelop current sites to confirm to university standards and reflect the spirit and nature of the work of each sub-unit;
  • Ensure all websites meet ADA accessibility standards;
  • Develop a website update plan and work with appropriate staff to implement on a time-sensitive schedule;
  • Maintain and update all databases for orientation registration and attendance tracking;
  • Distribute appropriate weekly registration reports;
  • Maintain and update all databases for family and siblings weekend registration and attendance tracking, in collaboration with the Associate Director;
  • Develop database of former and current Patriot leader names and contact information for future office and alumni use;
  • Assist with the maintenance of the Family Flash newsletter distribution list;
  • Facilitate recruitment, selection, and hiring process for positions;
  • Develop and implement training for employees on Mason brand, social media etiquette, unit expectations, and other key topics;
  • Complete staff evaluation processes and performance improvement plans;
  • Collaborate on Divisional initiatives as requested;
  • Attend team meetings;
  • Give/Receive feedback in a constructive and supportive way;
  • Administrative duties such as 5:15 reports.

Required Qualifications:

  • Bachelor’s degree in marketing, public relations, graphic design, or related field, or equivalent combination of education and experience;
  • Strong computer skills and experience with Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign, and/or other design programs;
  • Demonstrated experience in utilizing Blackboard educational software, or an equivalent learning portal, with strong knowledge of social media (Facebook, Twitter, Instagram, HootSuite, etc);
  • Experience with CMS, content management systems, and employing content strategy for the purpose of maintaining the organization’s website is required (WordPress, Dreamweaver, HTML programming).

Preferred Qualifications:

  • Experience with a shared or centralized in-house marketing service;
  • Experience in brand management;
  • Master’s in Graphic Design, Marketing or related field, or equivalent combination of education and experience.

Salary: Commensurate with education and experience.

Location: Fairfax, VA

Mason Ad Statement:

Great Careers Begin at Mason!

George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report “Up and Coming” spot for national universities and is recognized for its global appeal and excellence in higher education.
Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.

If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at!

George Mason University, Where Innovation is Tradition.

Special Instructions to Applicants:

For full consideration, applicants must apply at; complete and submit the online application; and upload a cover letter, resume, portfolio of work, and a list of three professional references with contact information.

Equity Statement:

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law. [READ MORE]


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