Marketing Automation Specialist | HDJ & Associates, Inc.

New Kensington, Pennsylvania, The Marketing Automation Specialist optimizes our clients digital outreach, leveraging best practices and emerging trends to maximize contact opportunities. This position is responsible for execution of all marketing automation campaigns, directly driving engagement and revenue. The successful candidate will have an ability to synthesize complex ideas into executable campaigns, as well as a solid understanding of budging the value of campaigns, defined by KPI’s and measurable results.
FUNDAMENTAL DUTIES

Works directly with the brand Marketing and Digital Experience teams to establish and execute a marketing automation strategy
Executes email campaigns in Salesforce/Pardot Marketing Automation system including building multi-touch campaigns, logic streams, automation rules, creation of segments, forms and landing pages, email content creation, and deployment
Interprets and implements digital best practices for email, personalization, segmentation, and data-capture from forms and landing pages
Analyzes, tracks and reports on key metrics, improving performance throughout the funnel
Partners cross-functionally to design and implement campaign tests, and apply results
Collaborates with IT and other partners on tool development, such as data integration and API delivery
Partners cross-functionally to manage data integrity, maximizing ability to market to contacts
Provides internal consultation on Salesforce/Pardot capabilities and marketing automation strategies
Manages vendor relationships, estimate requests, PO creation/invoice approval
Develops project timelines, schedules kick-offs, and manages projects day-to-day through completion
Manages budgets tracking and reporting
Requirements

SKILLS AND KNOWLEDGE

Strong analytical skills
Ability to handle multiple projects and priorities simultaneously in a fast-paced environment
Deadline and results-driven
Excellent verbal and written communication skills
Fast learner with creative problem-solving skills

Required:

BS/BA required in Marketing or a related field
3+ years working in a marketing automation function, email marketing experience required, preferably in a high-volume environment
Experience with an enterprise CRM/Marketing Automation platform required, Salesforce/Pardot specifically a plus
Experience measuring impact and value of campaigns and touches, using best-practice analytics and testing protocols

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