Marketing Specialist

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Syracuse, New York, Job Description: A strong candidate for this position has a solid grasp of current marketing tools and strategies and able to manage and monitor marketing campaigns from concept to execution to reporting and optimizing. Successful candidate will be responsible for supervising and managing marketing campaigns and vendors, liaising with vendors to manage active campaigns/campaign creation, monitoring, and analyzing results of marketing campaigns and outcomes and respond accordingly. The Marketing Strategist will proactively assess current third-party partnerships and campaign outcomes, be innovative and proactively seek out new marketing channels and tactics and gather and analyze information to identify new markets and customers depending on the demand for products and services. and efficacy of existing marketing campaigns and strategies. As part of the daily responsibilities, this position will review contract terms of services needed to execute a marketing strategy, craft platform-specific content for distribution to online channels and social media platforms to increase web traffic and leads, execute on article and email content, digital ads, SEO / SEM work, and other content delivery systems, monitor creative design and marketing copy to ensure ads and campaigns are brand-aligned, and oversee messaging strategy across brands and mediums including owned assets and paid media as well as cross promotional efforts.

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