Marketing Specialist | American College of Healthcare Executives

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Illinois, PURPOSE
The purpose of this job is to serve our members, customers, and co-workers and to effectively promote ACHE programs, products, and services in support of our mission to advance our members and healthcare leadership excellence.
 
SUMMARY
The Marketing Specialist is responsible for planning and developing marketing communications that convey the value and benefits of ACHE membership. Email marketing plays a primary role in promoting education, certification, networking and other products and services to help today’s healthcare leaders advance their careers and the field.
 
ACHE is a hybrid work environment, requiring 2 days per week in our Chicago loop office.
 
JOB FUNCTIONS

Marketing Activities                                                                                      60% of Time

Develop marketing communications across multiple channels that are in accordance with marketing plan goals.
Implement promotional campaigns.
Execute online and print marketing campaigns.
Improve lead generation campaigns, measuring results.
Maintain effective internal communications to ensure that all relevant company
functions are kept informed of marketing objectives.
Produce collateral for annual meeting, including emails, social media posts, web copy, event programs, awards, etc.
Develop marketing communications for Health Administration Press.
Other marketing duties as assigned.

Marketing and Data Mining                                                                         15% of Time

Under the direction of Manager, Product Marketing, identify proposed targets for programs and products.
Establish processes for measuring marketing campaign effectiveness.
Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email marketing.
Design, implement, and analyze testing strategies for improving email marketing results.
Seeks opportunities to cross sell or generate integrated messages across product lines and departments.?

Email Project Management                                                                          25% of Time

Within the production management system, schedule, administer, and maintain email projects moving through the Department.
Ensure email projects have all necessary assets on schedule, including approved copy, creative, and contact lists.
Establish timetables and oversee system of routing email projects throughout the organization, obtaining all necessary approvals in compliance with deadlines.

KNOWLEDGE AND SKILL REQUIREMENTS

Bachelor’s degree or equivalent experience in Marketing or a related field.   
Two to three years of email marketing experience required. Agency experience preferred.
Excellent writing, editing and proofreading skills.
Intuitive understanding of proper tone and of what is of interest and appropriate.
Demonstrated success in managing email marketing campaigns.
Be up to date on the latest trends in email marketing and continuously strive to be the subject matter expert on email marketing best practices.
Collaborative, able to work in a team to produce outstanding results.
Excellent integration skills, able to envision steps in a team process and flawlessly execute in coordination with others.
Ability to build a vision for messaging and communicate that vision to team members and stakeholders.
Ability to work independently and prioritize effectively in a fast-paced, deadline-driven environment.
Marketing campaign skills (technically proficient)
Innovative and creative thinking (fresh, imaginative thinking)
Organized and attention-to-detail approach (executes with excellence)
Experience with email marketing metrics measurement.
Ability to analyze campaigns, report on performance, and make recommendations for improvements.

OTHER REQUIREMENTS

Must possess sound judgment, discretion and a high degree of integrity and professionalism.
Ability to think creatively.
Must have regular and predictable attendance.

 
This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. In addition, percentages allocated to job functions are subject to change at the supervisor’s discretion. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor, subject to reasonable accommodations.

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