Marketing Specialist | Bethel University

St. Paul, Minnesota, Job Summary

Champion the marketing technologies used by the university to ensure they are being used to their maximum capacity to aid in accomplishing overall marketing and university goals through proactive management/administration, training/support, and continual improvement.

Responsibilities

Manage the university’s collection of marketing technologies including the web content management system, forms application, email marketing system, and web analytics.
Provide training and support to both marketing colleagues and university partners in the use, best-practice, and continual improvement of our collection of marketing technologies.
Serve as project manager for projects related to marketing technologies ensuring that projects meet defined goals and within available timeframes and serving as a connection between Marketing and ITS.
Manage the queue of incoming requests to resolve or assign to the appropriate colleague(s).
Manage a team of student workers.

Required Skills

• Experience with marketing technologies: web analytics (Google Analytics, etc.), marketing automation, media (Doubleclick, Google Adwords, etc.), CRM (Salesforce), CMS (Cascade), data dashboards (Domo), email marketing (Campaign Monitor), project management tools (Basecamp, Smartsheets, etc.) • Experience with implementing work flows and publishing processes for content on the web • Ability to develop and administer training programs • Ability to work well on group projects • Experience delivering support to people through email or over the phone • Strong verbal and written communication skills • Demonstrated problem solving and troubleshooting skills • Ability to prioritize tasks and work independently

Required Experience

3+ years of experience working with marketing technologies, teaching/training, and support.

Required Education

Bachelor’s degree required
Additional Information
Possible evening an weekend support.

Source:

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