Marketing Specialist | CBRE

JOB TITLE: Marketing Specialist

JOB SUMMARY:
We are looking for a project manager with graphic designer skills and CRE acumen to join our Business Development Marketing team in Atlanta. The Marketing Specialist manages and executes against a proven business development process in creating proposal and presentation content across multiple lines of business, and manages creation of additional business development material as required. The Marketing Specialist interfaces directly with brokers to gain insight and knowledge about the client and uses that knowledge to contribute to strategy and assist in crafting a win strategy that differentiates CBRE.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Manages content and design process to create a wide variety of templated and custom, company-sanctioned marketing materials that may include maps, advertisements, demographic reports and executive summary brochures for client presentations using advanced graphic and mapping software.
  • Collaborates with marketing colleagues, brokers, research, sales management, location intelligence, product and property marketing in preparing proposal and presentation materials, including writing, editing, designing, verifying and formatting content to create a cohesive story.
  • Reviews internal and external collateral materials for quality control, proofreads content, ensures appropriate branding and approves materials for final distribution.
  • Assists in the coordination and implementation of marketing and business development strategies and integrates complex research and analysis to support those strategies.
  • Maintains a working knowledge of design principles, techniques and applications and stays informed of digital trends and design solutions.
  • Ensures that milestones are met while coordinating and consolidating content from multiple stakeholders. Contributes directly to content related to the Company’s platform.
  • Innovates and challenges the status quo when possible.
  • Continually improves pursuit content and contributes to the Knowledge Bank.
  • Partners with team members in and outside of marketing to offer and receive feedback, different perspectives and solutions.
  • Works within a wide variety of templated and non-templated frameworks.
  • Provides marketing education and training to brokers and client services staff.
  • Other duties may be assigned.

SUPERVISORY RESPONSIBILITIES

No formal supervisory responsibilities in this position. May provide informal assistance such as technical guidance and/or training to coworkers. May coordinate and assign tasks to coworkers within a work unit and/or project.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and EXPERIENCE

Bachelor’s degree or equivalent from four-year college or university and a minimum of two to four years of related experience and/or training.

CERTIFICATES and/or LICENSES
None.

COMMUNICATION SKILLS

  • Excellent written and verbal communication skills.
  • Strong organizational and analytical skills.
  • Ability to provide efficient, timely, reliable and courteous service to internal clients.

Ability to effectively present information.

FINANCIAL KNOWLEDGE

  • Requires basic knowledge of financial terms and principles.
  • Ability to calculate intermediate figures such as percentages.
REASONING ABILITY
  • Ability to comprehend, analyze, and interpret documents.
  • Ability to solve problems involving several options in situations.
  • Requires intermediate analytical and quantitative skills.

SKILLS and ABILITIES

  • Intermediate skills in Microsoft Office Suite, including Word, PowerPoint, and Excel and working knowledge of the Adobe Creative Suite including InDesign, Illustrator, and Photoshop.
  • Ability to learn web publishing platform

SCOPE OF RESPONSIBILITY

Decisions made with understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines. Errors in judgment may cause short-term impact to co-workers and supervisor.

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