Marketing Specialist | Equipment and Tool Institute (ETI)

Farmington Hills, Michigan, Job Description – Marketing Specialist
The ideal candidate will be responsible for creating marketing plans and content for the Institute and distributing it effectively to our membership, key automotive aftermarket entities, automotive and heavy truck manufacturers, and applicable regulatory institutions. This person will help us create a strong brand presence through innovative member collaboration, online and offline marketing campaigns, internal and external communications, social media development, and marketing support of our key annual events. They will also collaborate daily with the Executive Director, Chief Technology Officer, and Sr. Event Manager to ensure that planned marketing efforts support ETI objectives and grow the reputation of the Institute throughout the industry. Finally, the candidate will utilize analytical skills to measure successful achievement of goals and provide direction for the future marketing efforts.  

Strengthen our relationship with ETI members, industry associations, automakers, industry media and others as identified
Develop and execute communication plans for internal and external audiences
Plan campaigns in support of key ETI events
Create online and offline marketing content
Empower the team with marketing content and campaigns that help achieve KPI’s
Track, analyze and report the success of all campaigns and events


3-5 years of Marketing experience preferably in the automotive segment
BS/BA in Marketing or a related field of study
Excellent writing and communication skills
Graphic Design experience desired
Knowledge of Adobe Illustrator and ZOHO CRM a plus
Ability to travel on occasion
Must be able to lift up to 50 pounds

Employment Details
Full-time / 40 hours per week Benefits / 401K This is an in-office position (remote working not available).
How to apply
Submit resume and cover letter to:


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