Marketing Specialist | Harvard University Business School

USA – MA – Boston, The mission of Harvard Business School (HBS) is to educate leaders who make a difference in the world. Reporting to the Marketing Manager, the Marketing Specialist position is part of the team that directs the strategic development and execution of marketing for Harvard Business School’s (HBS) Executive Education business. This position assists in the execution of marketing campaigns for the four flagship Comprehensive Leadership Programs utilizing targeted email/direct mail marketing, print and online advertising, social media channels, and web marketing. Working in a fast-paced, high-energy environment, the ideal candidate must possess superior project management skills, strong verbal and written communication skills, excellent analytical ability, and be able to manage multiple projects with numerous clients and deadlines. The position requires close collaboration with program directors, internal marketing team members, external writers, designers, and other vendors, as well as with HBS faculty and Executive Education staff. Responsibilities: Develop and monitor marketing campaigns for the website, social media channels, emails, newsletters, and collateral Establish strong, collaborative relationships with cross-functional teams, including program directors, digital marketing, web marketing, program advising, data analytics, sales, admissions, finance, and program delivery Manage projects and liaise with outside writers, proofreaders, designers, and printers, to deliver high quality content and materials Work closely with in-house digital team to coordinate digital and print plans; including conducting analysis of past campaigns, ad creation, segmenting and targeting of digital campaigns Work with the social media team to develop appropriate messaging for program-specific social posts and campaigns, monitor results of social campaigns, and optimize accordingly Support development of content calendars and ensure associated projects meet internal deadlines Monitor and maintain marketing budget for programs Manage invoice processing to ensure prompt payment to vendors Other duties as assigned During the current period of COVID-19 related restrictions, this position may start as a remote position with the transition to onsite at HBS campus in Boston, MA when the office reopens. While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice. Harvard will require COVID vaccination for all Harvard community members who will have any on-campus presence. Individuals may claim exemption from the vaccine requirement for medical or religious reasons.

More information regarding the University’s COVID vaccination requirement and exceptions may be found at the University’s High School Diploma, GED, or equivalent is required 5+ years of related experience required, preferably in a professional marketing/agency environment Proficiency in Microsoft Office (Excel, Word, and PowerPoint) is required This position requires a team player with a willingness and ability to work with multiple groups within Executive Education and across campus Ability to work in a fast-paced organization and to prioritize and manage multiple tasks Attention to detail; organizational and effective time management skills are essential Ability to work independently as well as part of a team is critical Must possess excellent written, verbal, and interpersonal communication skills plus analytical and proofreading skills Knowledge of Salesforce, Adobe Analytics, and Adobe Creative Suite is a plus EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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