Marketing Specialist | Harvard University Graduate School of Education

USA – MA – Cambridge, The Marketing Specialist will serve a critical role in enabling the Harvard Graduate School of Education (HGSE) to reach thousands of educators annually with the highest-quality professional learning programs. The Marketing Specialist works collaboratively with key stakeholders including faculty, alumni, portfolio directors, program managers, vendors, and other colleagues inside and beyond HGSE to develop and deploy a strategic, comprehensive, multi-channel marketing plan that promotes the HGSE Professional Education brand and results in consistent demand for, and enrollment in, our programming. HGSE Professional Education serves more than 15,000 professionals in early childhood, K-12, and higher education around the world each year in online, on-campus, and customized learning experiences to improve educators’ leadership and teaching and learning practices. The Marketing Specialist will develop comprehensive, strategic, and multi-channel marketing plans to generate awareness of, interest in, and content for the Instructional Leadership Certificate as well as other professional development programs for teachers and teacher leaders. In addition to a solid marketing and communications background, a successful candidate will be highly collaborative, adaptable, a self-starter with a creative and entrepreneurial spirit, and possess a demonstrated track record of achieving results. This position will report directly to the Marketing and Communications Manager. Understand and support the mission, impact goals, organizational values, program offerings, and markets served by HGSE Professional Education. Work collaboratively across the marketing team, and with program managers, portfolio directors, admissions, and the engagement team to generate actionable market insights, clear articulation of our program learning experiences together with the learning goals, value proposition, and intended outcomes. Build and enact a marketing plan for strategically reaching teachers at scale and growing HGSE Professional Education’s place in the teacher market with support from the Marketing and Communications Manager. Utilize a broad set of channels – including email, social media, digital and print advertising, conferences, and other direct marketing – to design and execute strategies and data-informed tactics that drive program enrollment and increase brand awareness for the Marketing Specialist’s portfolio of programs.

Produce compelling email and advertising, teacher-focused copy to both generate and convert leads, and balance content-focused thought-leadership/content-oriented messaging with program-focused promotion to the intended audiences. Manage ongoing performance of marketing activities and provide analysis and reports on campaign results, building and refining practices based on the return-on-investment visible in performance data gathered. Responsible for maintaining components of the HGSE Professional Education website, while partnering with the Marketing and Communications Manager to implement SEO recommendations, program updates, and content creation to increase visibility, website traffic, accessibility and usability for our programs, faculty, partners, and participants. Work in close collaboration with Marketing and Communications leadership and marketing team members, program managers, portfolio directors, and faculty, as well as freelance staff [copywriter, graphic designer] for support and collaborative asset creation for campaigns and projects. Support or lead other projects such as articles, content pieces, and focus groups, to ensure we reach and engage educators regarding the topics that most matter to them. This is a full-time, one-year term position with the possibility of renewal. HGSE is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education. HGSE Human Resources values diversity in all forms, and believes that each employee brings a set of diverse experiences and identities to the workplace that makes us stronger, encourages innovation, and enhances our collective contributions. We continue to develop and support a workforce that reflects the diversity of those we serve; fosters an environment that allows each individual to belong and to bring their best self to work; and creates the conditions that empower employees to contribute their full potential to advancing the work of the school. We do this by: Hiring and retaining staff reflecting the diversity of those we serve; Providing employees opportunities to learn, grow, and be challenged; Reviewing and ensuring fairness and equity in HR practices and policies including but not limited to hiring, promotion, and compensation; Developing strong relationships and partnerships internal and external to our community to advance diversity and inclusion; Communicating transparently and respectfully; and Fostering an inclusive, respectful, and professional work environment We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.

About the Harvard Graduate School of Education Many choose to work at the Harvard Graduate School of Education because they believe in our mission and are excited by our vision for the future. We have a reputation as a great place to work, for our excellent leadership, and we are a strong community that values diversity. For more information about HGSE, its programs, research, and faculty, please visit: www. gse. harvard. edu Salary Grade: 055 Union: 55 – Hvd Union Cler & Tech Workers BA/BS required Minimum of 2 years related work experience, including inbound marketing email marketing, as well as basic knowledge of social media marketing. Candidates wishing to be considered must submit a resume in addition to a cover letter. All candidates selected for an interview will be asked to present a portfolio that should include 2-3 samples of their previous work. A successful candidate will have the following skills and qualifications: Outstanding interpersonal, organizational, planning, and time-management skills The ability to balance the interests and needs of all stakeholders, prioritizing effectively A proven record of working collaboratively with a wide range of constituents, as well as individually to achieve deadlines and goals Demonstrated experience developing and conveying marketing messages that are compelling and effective at capturing attention, and accurately present the value proposition of a given program or product offering Experience with email marketing, social media, and website content, including writing copy, coordinating design, and executing deployment Strong skills in writing, editing, and proofreading Experience leveraging multiple marketing channels in a coordinated way, including a range of social platforms for outreach Innovative and motivated to try new campaigns, tactics, and strategies Willing to work closely with other units – portfolio directors, admissions coordinators – to join perspectives and think about how to best reach current and new audiences Experience moving from general concepts to a thoughtful marketing plan that is aligned and consistent with both the HGSE-wide and HGSE Professional Education brand message and impact model. Strong technical proficiency with current email marketing technology and the use of a CRM.

Prior use of Salesforce and Marketing Cloud and/or Exact Target is strongly desired. Passion for, experience in, and familiarity with K-12 education, particularly at the classroom level EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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