Marketing Specialist | Harvard University Graduate School of Education

USA – MA – Cambridge, The Marketing Specialist will serve a critical role in enabling the Harvard Graduate School of Education (HGSE) to reach thousands of educators annually with the highest-quality professional learning programs. The Marketing Specialist works collaboratively with key stakeholders including faculty, alumni, program managers, vendors, and other colleagues to deploy a strategic, comprehensive, multi-channel marketing plan that promotes the HGSE Professional Education brand and results in consistent demand for, and enrollment in, our programming. HGSE Professional Education serves more than 19,000 professionals in early childhood, K-12, and higher education around the world each year in online, on-campus, and customized learning experiences to improve educators’ leadership and teaching and learning practices. The Marketing Specialist will develop tactical multi-channel marketing plans to generate awareness of and interest in the programs within their portfolio in collaboration with key stakeholders. In addition to a solid marketing and communications background, a successful candidate will be highly collaborative, detail-oriented, adaptable, a self-starter with a creative and entrepreneurial spirit, and possess a demonstrated track record of achieving results. Understand and support the mission, impact goals, organizational values, program offerings, and markets served by HGSE Professional Education. Develop and execute program-specific marketing plans in collaboration with key stakeholders (Professional Education staff as well as faculty). This includes designing html email assets, copywriting, drafting social media copy, liaising with vendors for graphic design and writing projects, among other activities. and manage production of deliverables, creation of html email assets, and other marketing activities as needed. Utilize a broad set of channels – including email, social media, digital and print advertising, conferences, and other direct marketing – to design and execute strategies that drive program enrollment and increase brand awareness for the Marketing Specialist’s portfolio of programs.

Produce compelling email and advertising copy that is focused on both lead generation and conversion Analyze ongoing performance of marketing activities and provide reports on campaign results. Maintain components of the HGSE Professional Education website while partnering with the Senior Marketing Manager, B2C to implement Search Engine Optimization (SEO) recommendations, program updates, and content creation to increase website traffic and visibility. Build and maintain strong relationships across functional teams, working collaboratively with program managers/directors, admissions, and finance to identify new marketing opportunities, surface opportunities for process improvements or optimization – keeping user experience and marketing goals in mind. Work in close collaboration with the Senior Marketing Manager and marketing team members, program managers and faculty, as well as freelance staff [copywriter, graphic designer] for support and collaborative asset creation for campaigns and projects. This is a full-time, one-year term position with the possibility of renewal All candidates selected for an interview will be asked to present a portfolio including 2-3 samples of their previous work. Harvard requires COVID vaccination for all Harvard community members. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University’s COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University’s Minimum of 5 years related marketing work experience OR bachelor’s degree plus 2 years of related marketing work experience. Any candidate wishing to be considered must supply a cover letter in addition to a resume Outstanding interpersonal, organizational, planning, and time-management skills The ability to balance the interest and needs of multiple stakeholders Experience with email marketing and html email design, copywriting, website maintenance, and project management A proven record of working collaboratively and project managing a wide range of constituents, as well as individually to achieve deadlines and goals Demonstrated experience developing and conveying marketing messages that are compelling and effective at capturing attention, and accurately present the value proposition of a given program or product offering Strong skills in writing, editing, and proofreading Experience leveraging multiple marketing channels in a coordinated way, including a range of social platforms for outreach Experience moving from general concepts to a thoughtful marketing plan that is aligned and consistent with both the HGSE-wide and HGSE Professional Education brand message and impact model. Strong technical proficiency with current email marketing technology and the use of a CRM (prior use of Salesforce and Marketing Cloud and/or Exact Target is strongly desired) Passion for, experience in, and familiarity with K-12 or higher education EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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