CHRISTUS Health
Irving, Texas, Description Summary: The Marketing Specialist II will be responsible for communicating the CHRISTUS values and culture to our prospective Associates with a focus on employer branding. Reporting to the manager of employer brand strategy, the specialist assists with the execution of high-quality, data-driven strategic materials that clearly communicate our employee value proposition. This position also works with talent acquisition, marketing, and communications stakeholders across the ministries and system to support the strategy and execution of recruitment marketing campaigns. Assists with planning and implementing the employer branding strategy to attract high-quality applicants. Partner closely with marketing and recruitment teams to ensure proper messaging, timing, and execution of ongoing campaigns across email, social media, and other digital advertising. Assist in creative review, visual design process (in-house, vendors etc. ) to ensure consistent branding for top-tier priority employer brand campaigns, in-person hiring events and social media marketing initiatives. Assist in development of assets for our recruiting teams that reinforce and showcase our brand. Track, measure, analyze, and report on campaign results. Understands how to market towards personas and implement strategies across different markets and locations.
Expand and build upon core storytelling and marketing channels, creative assets, and content (career site refresh, LinkedIn, Glassdoor, social handles, etc. ). Serves as the point of contact for the coordination and execution of talent acquisition marketing materials. Translates project/campaign requirements into project/campaign objectives and tasks, managing task assignment to project/campaign resources, reporting on, and managing project/campaign scope throughout the lifecycle. Monitor employer brand and social media/digital industry trends and share best practices with recruiting team. Requirements: Bachelor’s degree in marketing, communications, or related field 1-3 years of experience in marketing or branding Demonstrated ability to measure the impact of attraction strategies such as recruitment campaign results, social media impact, and results of digital campaigns Excellent written, verbal and presentation communications skills Ability to manage multiple projects and initiatives with tight and competing deadlines Solid knowledge of website analytics tools (e. g. , Google Analytics) is preferred Work Type: Full Time
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