Marketing Specialist | Northwestern University

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Evanston, Illinois, Department: WCAS Chemistry Salary/Grade: EXS/5 Job Summary: The Marketing Specialist provides management for an education, research &/or operations program/project, recommending goals, assessing feasibility and ongoing performance & providing day-to-day oversight of administrative & operational functions. Develops, executes, and monitors Department of Chemistry marketing programs across a variety of channels. Work includes researching the market, analyzing trends to help define the Department’s marketing strategy, and providing recommendations as to how to best reach the target market. Coordinates and executes Departmental events such as recruiting events, seminars and conferences. Specific Responsibilities : Administration Manages day to day operations. Ensures that program/project mission, values, guidelines, policies & procedures are implemented & maintained.   Manages design and development of program databases; compiles & analyzes data; prepares reports. Reviews processes and recommends changes to incorporate state-of-the-art technology as appropriate into administrative, recruitment, marketing, and educational components. Identifies service improvement opportunities that will better enable program/project to achieve its goals and objectives.   Analyze and report on the performance and efficiency of campaigns Conduct market research and analyze trends to identify new marketing opportunities Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met Write, proofread, and edit creative and content across different mediums Budgets & Financial Participates in budget preparation.

Maintains budget & associated analysis & reports. Enters individual &/or summary of transactions into journals &/or general ledger or other NU enterprise system.   Communication, Outreach & Recruitment Develops coordinated, consistent marketing and brand messages. Creates state-of-the-art website. Incorporates social media and networking into program/project aspects as appropriate. Strengthens partnerships with external resources by defining, promoting and marketing benefits of participation and involvement to the organization. Creates and nurtures relationships with organizations to develop a network of enthusiastic organizations engaged via active participation in the success of program/project. Reviews market trends to recommend future plans to increase revenue, participation, engagement, etc. Evaluation Observes program sessions and interacts with participants for purpose of gaining consumer insight, growing and strengthening program knowledge, and optimizing client satisfaction. Coordinates the collection, analysis & reporting of required information for surveys, review documents, public information documents, etc.

Analyzes evaluation data from instructors, students, participants, etc. to assist in program/project development and updates. Implements corrective actions required as a result of surveys or other indicators.   Events Coordinates programming, educational, student, alumni, workshops, meetings, etc. including speakers, agendas, etc. Develops plans and arranges meetings, workshops, events, etc. designed to exchange information, promote research objectives, and to build internal and external relationships within NU.   Ensures that event details including communication, venues, presenters, travel arrangements, materials, refreshments and technology are arranged and completed in an appropriate and timely manner. Faculty Support Arranges colloquium & seminar coordination, & faculty travel planning.   Program Development Manages program/project curriculum, seminars, presentations, workshops, learning experiences, chat rooms, websites, social networking, etc.

based on goals/objectives. Identifies & obtains external expertise as needed and works with content experts for current and new programs. Reviews programs/projects to increase efficiencies to support growth. Manages speaker selection, communication, and topic development. Leads program/project updates and improvements. Strategic Planning Administers & maintains existing strategic plans. Participates with area/unit senior staff in the conceptualization, development and presentation of materials used in functional operations.   Supervision Supervises 1-2 staff &/or provides work direction. Miscellaneous Performs other duties as assigned. Minimum Qualifications: Bachelor’s in business, marketing, communications accounting or a related field + 2 years program administration or similar experience; or 3 years program administration or similar experience.

Minimum Competencies: (Skills, knowledge, and abilities. ) Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e. g. Salesforce), and content management systems Excellent analytical skills and a knack for data analysis Strong written and verbal communication skills Skilled in writing and editing content with an attention to detail Strong prioritization, organization, and project management skills Strong working knowledge of social media and website construction/maintenance Strong knowledge of printed marketing media construction Ability to occasionally travel as necessary Benefits: At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more. Visit us at https://www. northwestern. edu/hr/benefits/index. html to learn more. Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care.

Visit us at https://www. northwestern. edu/hr/benefits/work-life/index. html to learn more. Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www. northwestern. edu/hr/learning/index. html to learn more.

Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website. The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today. Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on  EEO is the Law.     

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