Marketing Specialist | Saint Joseph's University

Philadelphia, Pennsylvania, The Marketing Specialist is the central contact point for all marketing and advertising workflow as well as work product, including ad flights (70-75 ads per quarter), marketing collateral and a variety of branded and promotional assets. The Marketing Specialist is responsible for scheduling and tracking all tasks and moving them through various stages of development and reviews. He/she/they work closely with the marketing team and utilize the division’s project management system, Workfront, to keep track of every job status.
 
The Marketing Specialist ensures that all work is completed within the scheduled deadlines. The Marketing Specialist will also work with project leads and area liaisons to adjust job deadlines as needed while still meeting the needs of the University. The Marketing Specialist will also serve as a project manager for marketing specific projects, including annual efforts like collateral redesigns
 
The Marketing Specialist reports to the Director of Marketing but also supports the Senior Director of Marketing, VP of Marketing and Communications and other senior leaders in the division.
 

Primary Responsibilities:

Leading and coordinating campaigns from initial stages through to delivery
Ensuring that each stage of the project is satisfactorily completed according to creative brief, budget, resource and deadline deliverables
Monitoring current traffic processes and inputting ideas on how to improve current practices 
Supporting the Director of Marketing in evaluating and establishing the marketing plan strategy including setting objectives, planning and organizing promotional presentations, and updating calendars 
Liaise with external vendors to execute promotional events and campaigns

Executing project management tasks related to campaign and marketing asset development including liaising with other key departments 
Ensures that each staff member knows the assignments that they need to complete and the due dates. Act as the mediator between all team members to establish and re-evaluate priorities

Assists with the tactical execution of annual strategic marketing plans. Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future of marketing campaigns by maintaining and reporting on A/B testing in Workfront 
Supports the development of institutional and program collateral, case studies, student testimonials and other similar materials

Maintains professional and technical knowledge by attending online marketing webinars and reviewing professional publications
Assist Marketing directors and team with administrative duties as needed

Bachelor’s degree in marketing, advertising, communications or related field.
1-3 years of experience working as a marketing assistant or marketing coordinator.
Solid knowledge base of paid media strategies; advertising processes; ad development; digital marketing fundamentals (e.g., lead generation form creation and ad tracking and reporting); marketing collateral development, design and printing; branding and promotions.
Basic knowledge and comfort in  CMS  systems (Drupal and WordPress preferred).
Experience working with creative teams, printers and other vendors.
Excellent written, organizational, communication, interpersonal, and presentation skills.
Creativity and persistence in working with a variety of individuals to create or update content.
Familiarity with Google Analytics and the Google Marketing Platform.
Demonstrated ability to prioritize and project-manage work and manage multiple tasks and deadlines simultaneously and in a highly organized fashion.
Strong attention to detail and ability to exercise good judgment.
Ability to work independently and with a team of technical and non-technical staff.
Proven project or account management experience
Skilled at working under pressure

Source:

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