MARKETING SPECIALIST | University of Alabama, Birmingham

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Birmingham, Alabama, MARKETING SPECIALIST – ( T200922 ) Description Under general supervision, performs research, writing, editing of print and web site content, blog, podcasts and social media posts. Assists in the preparation of publication(s) for printing; assists with the distribution of newsletters, magazines, video and information/promotional materials. Manages the school’s social media platforms. May represent the School of Nursing in contacts with faculty, administrators, staff, and the community. Identifies sources and gathers information from printed material and interviews with University faculty, staff, and students, alumni, donors, friends, community members, leaders of national nursing or healthcare organizations, and other individuals or institutions as appropriate. Conducts special research at the request of the Dean and/or Executive Director of Strategic Marketing and Communications and/or Director of Communications. This individual will report to the Director Communications. Creates, designs, and implements solutions as a part of a team, while remaining self-directed and retaining an individual approach to work goals. Must have excellent adaptability and resourcefulness. Excellent task management skills that will allow the employee to handle multiple projects, varying in scope and size.

Meets with internal clients to assist in determining their needs to meet the strategic marketing and communication goals of the School. Thinks creatively to produce new ideas using innovation to redefine communications concepts and meet the constraints of cost, time, and client. Develops concepts and creates quality content for publications, newsletters, video, web sites, social media, invitations, advertisements, flyers, direct mail, postcards, banners, or other marketing and communications pieces as needed. Obtains client approval. Produces accurate and high-quality work, ensuring appropriate use of copyrighted images, fonts, etc. Helps develop strategies for delivering content across multiple channels. Skilled with social media and other electronic media for delivering the School’s strategic messages to reach broad audiences. Edits content across the School’s dissemination mediums including print and online. Assists with scheduling photos of faculty, staff, students, alumni, donors, friends, speakers, events, and others as appropriate needed. Complies with UAB communications and brand standards.

Proofs copy and recommends photography, illustrations, and graphics that will complement written word. Assists in identifying potential marketing and promotions relating to school services and capabilities. Assists with the design and production of special assignments. Works with appropriate School departments to ensure mailing lists and contact information is updated and accurate. Requests mailing lists from University, or external organizations as needed for marketing and communications projects. (Annual Salary: $47,665 – $77,455) Qualifications Bachelor’s degree in Advertising, Marketing, Public Relations or a related field and three (3) years of related experience required. Work experience may NOT substitute for education requirement. A degree in Journalism, Communications or related field and at least three (3) years writing experience such as investigative, advertising/marketing, feature, etc preferred. Exceptional writing skills required with accompanying portfolio. Prefers an in-depth knowledge of Adobe Creative Suite, social media management tools, email marketing programs and other communication tools as designated by the School and University.

Must have a working knowledge of Office 365 applications, project management software and other tools as designated by the School. To be successful in this role, the individual should possess highly developed written and verbal communication skills along with well developed interpersonal skills to be able to interpret client business needs. Strong problem solving, time management, and organizational skills as well as the ability to be innovative and creative are crucial to this role. This individual must adhere to all FERPA, HIPAA, and donor/alumni confidentiality standards and be willing to contribute and subscribe to the mission of the University of Alabama at Birmingham School of Nursing. Work experience may NOT substitute for education requirement. Position may be eligible for limited hybrid work schedule. To be considered, you must include writing samples of your work. Primary Location : University Job Category : Marketing Organization : 340000000 School of Nursing Dean’s Office Employee Status : Regular Shift : Day/1st Shift



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