MARKETING SPECIALIST | University of Washington

Seattle, Washington, As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.   CoMotion® is UW’s collaborative innovation hub dedicated to expanding the global economic and societal impact of the UW community. CoMotion values collaboration, agility, creativity, inclusivity, and a focus on service to the UW community. Come and contribute to the University’s cutting edge technology and social innovations. CoMotion is committed to creating an environment of inclusiveness where every person feels welcomed and valued. We believe that attracting and retaining a diverse staff is crucial to provide excellent and innovative services to UW researchers. CoMotion has an outstanding full time opportunity for a Marketing Specialist. This position will contribute to developing and implementing a comprehensive, integrated marketing and content strategy focused on raising awareness of CoMotion and its goals with UW faculty/researchers, students, staff, entrepreneurs, and investors.

The Marketing Specialist will support the Marketing & Communications team in planning and executing a broad range of marketing and communications strategies and tactics to achieve CoMotion’s mission. The primary functions of this position are (1) to develop, create, and implement marketing efforts for CoMotion including content strategy, digital communications, and marketing collateral with an eye for design, targeting a diverse audience composed of University faculty, staff, students, entrepreneurs, and investors, (2) write and create blogs/newsworthy content about CoMotion news and current events  (3) advertise and promote news and events to the audiences via website, email marketing, and social media channels. The Marketing Specialist reports directly to the Director of Marketing & Communications at CoMotion and also works closely with the Marketing Manager and interacts with other staff members. This position will support the development, execution and evaluation of marketing and communications programs designed to increase awareness and visibility of CoMotion in the UW community, greater Seattle region, and beyond. This position needs to balance a diverse set of mandates and demands within CoMotion. They must be able to take complex scientific or technical subjects and write stories that are understood by a lay audience with a focus on why it matters. RESPONSIBILITIES: Content strategy and creation: Develop, write and produce digital and print communications, including blog posts, news announcements, eNewsletters, program and event emails, PowerPoint presentations and case studies. Knowledge of Marketo a plus. Work creatively and independently in creating graphics, selecting photos, designing layout and posting content to strengthen the brand and message of CoMotion; some photography and videography skills a plus. Ensure marketing materials adhere to brand standards.

Provide outstanding customer service to CoMotion and professionally represent CoMotion and the University of Washington in all interactions. Website content maintenance and graphic design work: Make regular content updates to CoMotion website using WordPress. Support production of marketing collateral: create designs and layouts for brochures, posters, banners, promotional merchandise, and other pieces. Work with vendors to oversee production, quality and delivery. Select and prepare photos/graphics for eNewsletters, social media, web, other collateral projects using Adobe PhotoShop and other platforms as needed. Social media content creation: Support social media strategy and presence by creating posts across channels including Twitter, LinkedIn, Facebook, Instagram, YouTube, and other relevant channels promoting stories, news and events, including photos and videos. Plan and schedule social media posts using platforms such as TweetDeck. Continuously explore and propose new social media strategies, techniques and platforms to keep our posts current and support our mission and objectives, as relevant to our key audience. Video and audio editing: Proficiency in Final Cut Pro or Adobe Premiere editing software to edit simple videos and audio soundbites, motion graphics skills a plus. Other duties as assigned.

REQUIREMENTS: Bachelor’s Degree in communications, marketing, English, public relations or related field plus two years of experience in marketing and communications. Excellent verbal and written communication skills. Strong interpersonal skills and customer service. Demonstrated strong computer skills, including proficiency with Microsoft Office Suite. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. DESIRED: Experience with science writing preferred. Experience working with startups of various fields. Experience working in higher education. Poised, professional manner with the ability to express oneself clearly in interactions with others in all forms of communications, verbal and written, one-on-one and group, etc. Ability to communicate in a direct and professional manner that resolves differences.

Ability to work independently, problem solve, take initiative set priorities and handle multiple projects efficiently and effectively. Demonstrated creativity, organizational ability, and strong attention to detail. Ability to make decisions in ambiguous situations, exercise good judgement based on information and analysis in a fast pace, dynamic, deadline-driven environment in an organized and professional manner. Knowledge of Adobe PhotoShop; knowledge of other products in Adobe Suite a plus. Knowledge of WordPress. Knowledge of Final Cut Pro or Adobe Premier. CONDITIONS OF EMPLOYMENT: Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.   These assessments may include Work Authorization, Cover Letter and/or others.   Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page.

If you select to take it later, it will appear on your “My Jobs” page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.


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