MARKETING SPECIALIST | University of Washington

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Seattle, Washington, As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. The School of Nursing has an outstanding opportunity for Marketing Specialist to join their team. The School of Nursing is dedicated to advancing nursing science and practice by generating knowledge and educating future leaders to address health issues. Our vision is to pioneer improvements in health and health care through innovative nursing science, education and practice.   We are committed to fostering a working and learning environment that is inclusive and welcoming of all groups. Candidates are encouraged to learn more about diversity, equity, and inclusion at our school on our website – here . As a UW employee, you have a unique opportunity to change lives on our campuses, in our state, and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities, and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for six consecutive years. The UW School of Nursing has an outstanding opportunity for a Marketing Specialist to provide marketing support to projects and programs within the school and for student recruitment, based on the school’s strategic initiatives and priorities. The Marketing Specialist will be part of the Marketing and Communications team’s annual planning process, will help assess the marketing needs for programs and projects, draft strategic marketing plans, and implement tactics and tools to support those plans. Success in this position requires being an independent driver of ideas, a collaborative member of a dynamic team, and a creative thought partner who will take the initiative in marketing efforts for the School of Nursing under the Assistant Dean of Marketing and Communications’ guidance. This position reports to the Assistant Dean of Marketing and Communications, but will also work closely and collaborate with other directors and programs, including Continuing Nursing Education (CNE), the Dean’s Office, Department Chairs, Student and Academic Services (SAS), and other program leaders in the School of Nursing. The position requires a self-starter and critical thinker who is able to proactively take on and prioritize projects and tasks, as well as work independently and as part of a team while adhering to tight deadlines. COVID-19 forced a significant pivot in the delivery of many of our programs and impacted the previous method for student recruitment, but these challenges present an opportunity for innovation, efficiency, and better-coordinated marketing strategies.   For example, moving the delivery of CNE programs entirely online means there is a rich opportunity to market these programs more broadly beyond the Seattle campus, as well as explore possible new offerings based on the demand and interest of the nursing profession. It is expected that this position will play a vital role in expanding and strengthening our national and international rankings and reputation.

The Marketing Specialist will manage a portfolio that is driven by the school’s strategic priorities, including but not limited to recruitment marketing for graduate programs, implementing strategies that ensure messaging across all platforms is inclusive and anti-racist, and working collaboratively with school leaders on projects requiring strategic marketing and communications efforts. DUTIES AND RESPONSIBILITIES Marketing (including program evaluation and analysis) Conduct market research and incorporate strategies that meet the needs of nurses and the nursing workforce. Create, implement and manage annual marketing plans for programs and projects, including tracking results and measuring the success of the implementation of tactics to inform future plans. Utilize CRM (customer relationship management) software to respond to inquiries, enter and track data, and report on conversions. Collaborate with the school leadership in tracking and reporting the results of marketing and communications efforts. Content creation Generate and help elevate content for placement in publications to external audiences, such as professional organizations, newsletters of local health care organizations, etc. Create content for external communications, fundraising, and program materials. Produce marketing materials, including emails, web content, social media, postcards, and signage. Meet proactively with faculty and school leadership staff for content creation, prioritizing communications of projects, awards, and presentations; generate student testimonials and profiles. Ensure appropriate use of UW and UW School of Nursing branding, logos, and communications and style guides.

Networking, collaboration, and team/relationship building Represent the School of Nursing at public events, career fairs, and conferences. Coordinate and participate in School of Nursing community outreach. Maintain current proficiency in marketing and communications as a discipline by analyzing peer organizations’ communications practices, participating in ongoing professional development, reviewing and staying current with industry best practices. Foster professional relationships and participate in workgroups or meetings on campus for marketing, creative, and multimedia professionals or other professionals relevant to School of Nursing marketing initiatives. Build relationships and act as liaison with nursing and health care professional associations and organizations locally, regionally, and nationally, as well as other relevant units on campus. Conduct annual alumni update survey and maintain an up-to-date database of alumni contact and employment information. Develop and strengthen existing relationships and pipelines. REQUIREMENTS Bachelor’s Degree in communications, marketing, business, English, education, or related field. Three years of experience in program promotion, including proactive participation in the development and implementation of marketing and/or communications strategies and materials, with an eye towards building diversity. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

ADDITIONAL REQUIREMENTS Demonstrated knowledge of the importance of and commitment to diversity, inclusion, and equity, with emphasis on underrepresented communities. Experience with social media. Experience with in-person and web-based conferencing/meeting technologies. Superior organizational skills and ability to juggle multiple projects while ensuring deadlines are met. Strong interpersonal communication and collaboration skills, with an ability to work professionally, productively, and collegially with a broad range of individuals, from prospective and current students to faculty, leaders on campus, and professionals in nursing and health sciences research fields. Excellent writing and editing skills. Strong public presentation skills. Strong eye for detail and high standards of accuracy. Proficiency with Adobe Creative Suite. Proficiency with basic photo and video editing and graphic design.

DESIRED QUALIFICATIONS Professional or academic experience in continuing education or nursing. Experience working with academic programs and staff, preferably within a marketing capacity. Experience with SalesForce and Pardot. CONDITIONS OF EMPLOYMENT This position will require off-site travel and flexible hours, including evenings and weekends, as necessary due to work demands. Application Process:    The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.   These assessments may include Work Authorization, Cover Letter and/or others.   Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your “My Jobs” page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

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