MARKETING SPECIALIST | University of Wisconsin, Madison

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Madison, Wisconsin, Job Summary: The Office of Interdisciplinary Professional Programs (InterPro) seeks a Marketing Specialist to support and grow our engineering professional development programs. Reporting to the Director of Marketing, the position will provide campaign management, website enhancements, digital marketing support, and social media marketing, and assist with marketing strategy implementation. With nationally recognized online degree programs, short courses, certificate programs, and curated peer learning offerings, InterPro continues to be a pioneer in continuing education. The office is part of the College of Engineering and services approximately 200 courses annually. Courses are offered in-person, online, hybrid, and asynchronously. Founded in 1949, we help working professionals learn the technical skills they need to do their jobs better and empower them with confidence and motivation to take their careers to the next level. https://interpro. wisc. edu/ Responsibilities: Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals. 30% Develops, implements, and maintains strategic marketing plans based on research and established strategies 45% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques 25% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison.

We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion Education: Required Bachelor’s Degree Marketing, Communications, Business or related discipline Qualifications: Required: Minimum 2 years experience in marketing Preferred: -Marketing experience in education or engineering -Experience with email marketing software such as Eloqua, Salesforce, Constant Contact -Direct marketing, list selection, and e-mail/mail plan experience -Campaign management -Web development concepts, including firsthand experience with WordPress or other leading content management systems – Social Media Marketing experience -Excellent communication skills; as a member of the marketing team, communication with multiple stakeholders including program directors, other UW-Madison units, and external partners will be critical to being successful in the role. Work Type: Full Time: 100% This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. Appointment Type, Duration: Ongoing/Renewable Salary: Minimum $50,000 ANNUAL (12 months) Depending on Qualifications Employees in this role can expect a generous benefits package, including 5+ weeks of paid time off, participation in the Wisconsin Retirement System (WRS) pension plan, 403(b) and 457(b) retirement saving plans, health insurance, paid professional development opportunities, a hybrid flexible workplace environment, and more. Learn more at https://hr. wisc. edu/benefits/ .

Additional Information: The search committee will review all application materials after the posted deadline. We will notify selected applicants to participate further in the selection process directly. References will be requested of final candidates. All applicants will be notified after the search is complete and a candidate has been selected. Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i. e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment. How to Apply: To begin the application process, click on “Apply Now”. Applicants must apply through job #269865 on the Jobs at UW website ( www. jobs.

wisc. edu ) by submitting a resume by the consideration date. Contact: Hilary Stone hilary. stone@wisc. edu 608-263-3646 Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information. Official Title: Marketing Specialist(CM015) Department(s): A199500-COLLEGE OF ENGINEERING/COE INTERPRO/ENG PRO DV Employment Class: Academic Staff-Renewable Job Number: 269865-AS   The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply. If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities. wisc.

edu/disability-accommodation-information-for-applicants/ Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19. 36(7). The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

 

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