Marketing Specialist | University of Wisconsin, River Falls

River Falls, Wisconsin, Appointment Type: Academic Staff-Fixed Term Renewable FTE: 100 Position Summary: Inspire and engage life-long learners. Join UW-River Falls as a Marketing Specialist in its Continuing Education division where you will develop and lead recruitment campaigns to engage and inspire students at every stage of learning. The priorities of the successful candidate will focus on elevating the wide range of opportunities at UWRF for students to advance their careers, expand their potential and prepare for what’s next. UWRF’s offerings encompass credit and non-credit programs serving non-traditional student populations including adult learners, graduate students, and returning students, as well as youth. As a member of UWRF’s University Communications and Marketing ( UCM ) team, this position will coordinate projects and campaigns with UWRF’s marketing team to ensure consistency of strategic academic program branding. Imagine the possibilities to advance your marketing career, apply today. Knowledge, Skills and Abilities: Qualifications Required: A bachelor’s degree in marketing or related field 2 or more years full-time work experience in marketing or related field Demonstrated understanding and implementation of social media marketing ( SMM ) Working knowledge of MS Office 365, Adobe Creative Suite, HTML editors, and CMS systems. Ability to apply analytics to evaluate campaign success (e. g. , MS Excel and Google Analytics skills) Ability to work as a key team member Strong written, verbal and interpersonal communication skills Qualifications Preferred: A master’s degree in a related field 3 or more years’ work experience in marketing or related field, preferably in post-secondary adult education Ability to conduct and/or assess market research on customer groups and trends in the marketplace regarding program potential as well as competitive analysis Understanding of identity and brand standards and demonstrated ability to adhere to standards Understanding of strategic messaging and demonstrated ability to adhere to strategy Experience in website content management Special Instructions to Applicants: Applicants are required to apply online.

UWRF will not consider paper, emailed or faxed applications. Applicants are required to provide: Resume Letter of interest specifying qualifications and experience (cover letter) Unofficial transcripts (official copies of transcripts will be required if hired) Names, addresses and telephone numbers of at least three references who can specifically comment upon your experience and professional preparation (references) Deadline to Apply: Initial review of applications will begin upon receipt. For full consideration, applicants should submit all required materials by July 26, 2022. Inquiries should be addressed to: Pamela Bowen Continuing Education Office pamela. bowen@uwrf. edu View our excellent benefits at: https://www. wisconsin. edu/ohrwd/benefits/download/fasl. pdf UW-River Falls does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

If you have questions regarding this, please contact Human Resources at 715-425-4941.

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