Marketing Specialist | VLN Partners

Pittsburgh, Pennsylvania, This position is part of the Commercial Team tasked with creating and executing marketing plans, including campaign identification, creation of marketing assets and materials, tracking of marketing campaign success metrics and maintenance, and enhancement of the company’s commercial online presence.  The ideal candidate must be professional, extremely organized, have experience identifying and executing key message marketing strategies, possess strong writing skills, be detail driven, analytical, and have the ability to adapt to a fast-paced work environment.
Marketing and Commercial Support Responsibilities 

 Design and management of marketing plans for multiple states
 Identification and ongoing verification of state specific key messaging 
 Preparation of marketing campaign assets and materials
 Creation and management of marketing campaigns in (creating campaigns, tracking cost, analyzing traffic, etc.)
 Maintenance of all aspects of our commercial online presence including websites, social media ad campaigns, etc.
 Prepare and perform appropriate follow-up communications, including the distribution of collateral materials to prospective clients
 Coordinate and attend regional client events 
 Attend tradeshows and industry conferences, as needed, to assist in presentations, booth operations, etc.
 Provide marketing campaign fulfillment (creation and proofing of ad copy, list development, etc.) 

Knowledge, Skills and Abilities

 Superb organization and time management ability. Demonstrated ability to juggle multiple competing tasks and demands
 Work requires continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines
 Ability to have a comprehensive knowledge of customer base, vendor relationships, key contacts, and products offered
 Must have a high level of interpersonal skills to interact and communicate with a diverse group of important customers and individuals at all levels of the organization
 Must have knowledge of a variety of computer software applications, including MS Word, Excel, PowerPoint, Salesforce, Adobe Illustrator, WordPress, etc.
 Regular attendance is essential. Ability to work additional hours, as required; some occasional travel may be required


 Bachelor’s degree in Marketing or Business
 Prior marketing communications and/or marketing project experience required
 Must possess a strong work ethic with the ability to work independently.
 Demonstrated problem resolution skills/experience.
 Demonstrated knowledge of general sales, marketing, and account management skills.
 Excellent verbal and written communication skills
 Professional demeanor and ability to represent the company 
 Portfolio of design work, prior campaigns, etc. 


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