Marketing Specialist | Western Michigan University

Kalamazoo, Michigan, Major Duties: General summary: Develops and implements marketing, promotion, and communication strategies under general supervision. - Develops or assists with development of promotional materials and designs for marketing projects utilizing a variety of tools. - Coordinates development of marketing and communication material and develops copy. - Writes and proofs promotional material, reports and publications, press releases, Web and social media content. - Translates message points into clear communication and meets well-defined communication objectives. - Gathers information and data for various marketing and communication initiatives. - Coordinates marketing communication activities. - Assists with planning and execution of various events. - May approve advertising within budget parameters. – May be responsible for special projects or operational services.

- May supervise student employees. Minimum Qualifications: – Bachelor’s degree or higher in marketing or other related field from an accredited institution. - One year’s relevant experience.


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