Product Marketing Specialist | S&P Global

The Role: Product Marketing Specialist

Grade ( relevant for internal applicants only ): 9

The Location: Houston, TX

The Impact: The Product Marketing-Sales Enablement Coordinator will be responsible for supporting the Product Marketing team by developing resources and supporting go-to-market activities across the S&P Global Platts portfolio of energy and commodities information, pricing and analytics.

From videos, brochures, and case studies to FAQs, playbooks, competitor and market information, and more – this role will help support commodity efforts as a marketing representative, ensuring alignment with commercial objectives.

Responsibilities:

  • Work with Product Marketing leads to support key initiatives across the business
  • Collaboration with Marketing functions and hands-on application of the marketing strategy.
  • Support the upkeep and enhancement of sales enablement materials used to support prospect & customer conversations per PRG Sales Methodology application.
  • Develop simple, highly differentiated and values-based product, sector and solution messaging for the relevant target audience.
  • Develop customer-facing assets that map company and solution capabilities to customer needs across different stages of the customer journey
  • Analyse metrics to help team identify what is and isn’t working
  • Consider new and innovative ways to connect with our audience
  • Drive continuous performance improvement through the identification, documentation and implementation of product marketing best practices

What we’re looking for:

  • Strong written and oral communication skills
  • Strategic thinker with analytical and problem-solving mindset
  • Ability to build strong relationships across the organization.
  • A strong customer-focused attitude; confident in dealing with multiple departments and senior management within the business.
  • Achievement/goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, resourceful, influencer, can-do attitude.
  • Excellent planning and organizational skills with strong attention to detail, with an ability to take the initiative and deliver projects unsupervised.
  • Confident to ask appropriate questions to eliciting information to interpret and synthesize information.
  • Vendor management
  • Presentation skills

Basic Qualifications:

  • Degree in Business, Marketing or related field, or equivalent combination of education and experience in industry.
  • Strong written communication skills

Preferred Qualifications:

  • Knowledge of the commodity markets
  • Experience using marketing automation (Ex: Marketo or Pardot)
  • Experience building and managing retention campaigns
  • Salesforce
  • Sales Enablement tools and strategies
  • Understanding of modern sales and marketing concepts including the following;
    • Buying cycles
    • Customer life cycles
    • Product life cycles
    • Inbound Marketing
    • Persona development

At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence. We’re the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping.

S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.platts.com.

S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, sex, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or any other basis prohibited by federal, state or local law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.20 – Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 – Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings – (Strategic Workforce Planning)

Job ID: 258640
Posted On: 2020-12-22
Location: Houston, Texas, United States

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